Branding for the new era of entrepreneurs
You want to do what you love—and actually make money from it. 💸⚡
Not just scrape by, but build something solid, freeing, aligned with your gifts, and fully your own. That’s why you're here. I help soul-led entrepreneurs turn their passion into lucrative, aligned brands so they can make money doing what they love. Whether you’re just starting out or shifting into something deeper, your brand should feel aligned, intentional, and alive. Let’s make that happen.
Not just scrape by, but build something solid, freeing, aligned with your gifts, and fully your own. That’s why you're here. I help soul-led entrepreneurs turn their passion into lucrative, aligned brands so they can make money doing what they love. Whether you’re just starting out or shifting into something deeper, your brand should feel aligned, intentional, and alive. Let’s make that happen.
Based in Asheville, NC
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How We Can Work Together
I offer a mix of intuitive brand strategy and gorgeous, unique, usable design - with options to meet you where you're at wherever you are on your entrepreneurial journey. *Payment plans available. Please note pricing is approximate as every project and its deliverables are unique.
①
🌱 Essence:
Starter Brand
$1555
A strong, aligned foundation to launch your new business from.
This is for the entrepreneur just starting out—someone with vision, clarity, and a big desire to do things right from the start. Together, we’ll create a brand that reflects who you are and gives your business a clear, cohesive identity.
This is for the entrepreneur just starting out—someone with vision, clarity, and a big desire to do things right from the start. Together, we’ll create a brand that reflects who you are and gives your business a clear, cohesive identity.
What’s covered
Visual brand identity (vibe, logo, colors, typography)
Basic brand strategy + creative direction
Print-ready custom business cards for real world marketing
Brand guidelines (how to use your brand)
Clarity on your vision + a cohesive container to launch your dream
②
🍳 Embodiment:
Brand + Strategy
$3333
For entrepreneurs ready to show up fully and stand out with clarity.
This package is for those who are ready to start building out their unique brand world—visually, energetically, and strategically. You’ll leave with a gorgeous brand identity that’s deeply you, and the strategy to back it.
This package is for those who are ready to start building out their unique brand world—visually, energetically, and strategically. You’ll leave with a gorgeous brand identity that’s deeply you, and the strategy to back it.
What’s covered
Everything in Essence, plus:
Advanced brand strategy + creative direction
Instagram Canva templates for socials/content
Custom graphics, imagery, and visual assets to give your brand more depth
Custom Instagram highlight covers
Branded email newsletter template
An additional 1:1 strategy call + rollout support
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🌈 Expansion:
Full Brand Ecosystem
$8888+
For the visionary building a world around their work.
This is my most immersive offering—ideal for creatives and changemakers ready to launch or relaunch with impact. Together, we’ll craft a full brand ecosystem, designed to carry your message, your energy, and your legacy.
This is my most immersive offering—ideal for creatives and changemakers ready to launch or relaunch with impact. Together, we’ll craft a full brand ecosystem, designed to carry your message, your energy, and your legacy.
What’s covered
Everything in Embodiment, plus:
1:1 Voice & Vision session
Brand world-building support (archetypes, tone, visuals)
Extended digital and physical assets according to your brand's needs (posters, packaging, digital product templates, etc.)
4 page custom Webflow website
A cohesive, professional, and unique world for massive money and impact
More Offerings
Hey, I'm Christine. ☺
I'm the Creative Director, Intuitive Brand Strategist, and Founder of Passion Project. I’ve always been an artist at heart, whether it was sketching, crafting, or teaching myself web design. What began as a natural inclination for creativity has evolved into a soul-led mission: helping visionary entrepreneurs turn what they love into what they do.
Passion Project is for those who are ready to build a life outside the lines. I use intentional design, rich color, and intuitive strategy to shape brands that feel like home and open doors to freedom, alignment, and self-expression. Having broken free from the 9-5 grind, I built a business that honors creativity, wholeness, and purpose. "Do What You Love" is my life's motto, and my mission is to support you in doing the same.
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Read This Before Working With Me
I create branding as a sacred process. It’s intuitive, emotional, strategic, and energetically aligned. If you're just looking for something quick, trendy, or "aesthetic," we probably aren’t the right fit—and that’s okay.
But if you're someone who wants to feel seen, someone who values depth, meaning, and intentionality in every part of your brand—then we might create magic together.
But if you're someone who wants to feel seen, someone who values depth, meaning, and intentionality in every part of your brand—then we might create magic together.
What You’re Really Getting
Why It Costs What It Costs
Who This Is For
Who This Is Not For
How I Work
Client Expectations
Before You Reach Out
